Digital Photography and Imaging/week 6
18/22/24
28/10/24-2/11/24 (week 6)
Cai Zihan 0378043
Digital Photography and Imaging/week 6
Task 6/Exercise
Exercise
Here's the finished product following the video
Lectures
1.EMPHASIS
The principles of design are the rules a designer must follow to create an effective and attractive composition.
The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space
2. Balance and alignment
The principles of design are the rules a designer must follow to create an effective and attractive composition.
The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
3. CONTRAST
Contrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory.
Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.
4. REPETITION
If you limit yourself to two strong typefaces or three strong colors, you’ll soon find you’ll have to repeat some things. That’s ok! It’s often said that repetition unifies and strengthens a design.
If only one thing on your band poster is in blue italic sans-serif, it can read like an error. If three things are in blue italic sans-serif, you’ve created a motif and are back in control of your design.
5. MOVEMENT
Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience.
Movement creates the story or the narrative of your work.
6. WHITE SPACE
White space (or negative space) is the only one that specifically deals with what you don’t add. White space is exactly that—the empty page around the elements in your composition.
For beginning designers it can be a perilous zone. Often simply giving a composition more room to breathe can upgrade it from mediocre to successful.
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