Task 3 Deveopment & Design

Design Principles GCD60804

 Cai Zihan 0378043

Bachelor of Design (Honours) in Creative Media

Task 3 Task 3 Devlopment & Design（week 5-week 7）

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TABLE OF CONTENTS

1.Lectures

2.Instruction

3.Task 3：Development & Design

4.Feedback

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Instruction

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Task 3：Development & Design

Design Development

The sketch I chose was the second one.

Fig 3.1 sketch

Fig 3.2 Refer

I used the two diagrams from Fig 3.2 as a reference, where the bridge and architectural style are referenced.

This is my very first sketch for further painting with these elements.

Fig 3.3 Process

This is the approximate painting process.

Since I wanted to further enrich this painting, I made changes in the composition. It was changed from a flat view to an overlook to enrich the picture.

Fig 3.4

Fig 3.5

Fig 3.6
<Cai Zihan_Spring_TASK 3>

FINAL OUTCOMES

1.the decisions made in your design

 Fig 3.6 is designed in the Chinese ink style, combining traditional and modern visual elements.

1.Theme

  Fig 3.6 as a whole shows the spring scene in the water town of Jiangnan, creating a peaceful, poetic atmosphere.

2.Colour

  The light ink and watercolour style is the main focus, highlighting the traditional Chinese painting style.

 Enriching the picture with green, pink trees, you can see that everything is revived and spring is in full bloom.

3.Title

‘Spring’ has a gradient red colour, with transparency changes in the lower part of the font to blend it into the image.

4.Composition

  The distant mountains and the hazy background give the image a sense of space and white space.

The architecture is a reference to the white-walled and black-tiled Huizhou-style buildings, which increase the sense of hierarchy from near to far and from big to small.

2.the mean of the design

In order to express the spring and vibrant scene in the spring of Jiangnan.

The word ‘Spring’ in the title gives an indication of the purpose of the diagram. At the same time, the subheading ‘Own the moment’ at the top wants to emphasise the idea of cherishing the moment, and wants the reader to pay more attention to and enjoy the beautiful time and scenery that spring brings.

3. the design principles that you are employed to create the design.

 1.Contrast：Fig 3.6 in red is the focal point of the picture, using the design principle of contrast, with a sharp contrast in colour.

 2.Word and Image:Fig 3.6 is in the style of a poster with added text so that the reader can better visualise what is being expressed.

 3.Unity&Harmony：Fig 3.6 has an overall ink and wash style with soft colours, creating a harmonious image.

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FEEDBACK

week 6：

The professor pointed out that my small font ‘own the moment’ at the top was a little abrupt, ‘2025/3’ I used a light green not very harmonious so changed it to pink, and the tree branches were all black in colour, suggesting a change to brown.

week 7：

The professor chose Fig 3.6 for the final work.