Typography Task 2: Typographic Exploration & Communication
28.10.2024-28.12.2024/week6-week7
Cai Zihan/0378043
Typography/Bachelor of Design (Honours) in Creative Media
Task2:Exercise1
TABLE OF CONTENTS
LECTURES
week 6
Typo6-screen and print
Typographg/Different Medium
The typographic style of this one has good line lengths and is very readable at actual size
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| Fig.6.1. Print type vs screen type |
web safe fonts
Open Sans,Lato,Arial,Helvetica,Times New Roman,Times,CourierNew,Courier,Verdana,Georgia,Palatino,Garamond
Pixel Differential Between DevicesThe screens used by our PCs,tablets,phones and TVs are not onlydifferent sizes,but the text you see on-screen differs in proportion too,because they have different sized pixels.100 pixels on a laptop is verydifferent from 100 pixels on a big 60"HDTV.Even within a single device class there will be a lot of variation
INSTRUCTIONS
<iframe src="https://drive.google.com/file/d/1pmDu-d1Anjq54Eniu-t3MuRe2eR2rria/preview" width="640" height="480" allow="autoplay"></iframe>
Task1:Exercise -Type Expression
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| fig.6.2 sktch |
I started by designing the title on the Ai software as follows
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| Fig.6.3. Design Title |
This is what it looks like after putting the font I designed into the entire text and then tweaking it.
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| Fig.6.4. Text |
This is the process of changing the text.
Final
week 7
The professor gave us one by one individual critique of the assignment in class, and my problem was that the 'c' could have been more downward.
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| Fig.7.1. Text |
HEAD
Font/s: Bembo Std
Type Size/s: 24 pt
Leading: 24 pt
Paragraph spacing: 0
BODY
Font/s: Bembo Std Bold
Type Size/s: 10 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 60
Alignment: left justified
Margins: 20 mm top, mm left + right + bottom
Columns: 2
Gutter: 10 mm
Final
Feedback
week 6：
General Feedback：The professor pointed out the problem with our assignment last week.
Specific Feedback：The problems with my assignment were that the title needed to convey what you were trying to emphasize, the two sides of the article looked too neat, the line length should be between forty and fifty, and mine exceeded that.
week 7:
General Feedback：After the professor pointed out our problems with last week's assignment in class he had us use markers and squares of paper to write 'HOGB' create our own font.
Specific Feedback：The professor gave us one by one individual critique of the assignment in class, and my problem was that the 'c' could have been more downward.
REFLECTIONS
Experience：
week 6:The professor pointed out the problem with our assignment last week. The problems with my assignment were that the title needed to convey what you were trying to emphasize, the two sides of the article looked too neat, the line length should be between forty and fifty, and mine exceeded that.
week7: professor gave us one by one individual critique of the assignment in class, and my problem was that the 'c' could have been more downward.
Observations：
After this critique, I need to be more meticulous about the number of words in a line of text and how big the text is cranked up. And the design content needs more reading and learning from other people's great work to develop my own design ideas.
Findings：You can design more than one version of it, and you can refer to the last one you made to improve it.
Further Reading
A Type primer
A Type Primer is a book written by John Kane to introduce and teach the basics of typography. It is aimed at beginners in design and typography, as well as design professionals who wish to deepen their knowledge of typography. Below is a summary of the main points of the book:
1. Typography Basics
This book provides an in-depth look at the basic principles of typography, such as fonts, word spacing, line spacing, alignment, and paragraph formatting. The author explains in detail how these concepts affect the readability and visual appeal of text, and provides practical examples to demonstrate the effects of different typographic choices.
2. Fonts and Classification
John Kane discusses the historical background of fonts and their categorization, including the difference between serif fonts (such as Times New Roman) and sans serif fonts (such as Helvetica). He analyzes how different fonts are used in different design situations and how to choose the right font to convey specific messages and emotions.
3. Grid System and Layout Design
The book explains the importance of the grid system in typography. kane describes in detail how to utilize the grid to achieve a consistent and structured design. Readers learn how to create organized layouts that are visually accessible and appealing.
4. Hands-on and experimental
The authors provide hands-on exercises that encourage readers to get their hands dirty and experiment with different types of typography. The book is filled with practice problems and case studies to help readers consolidate their knowledge and develop their own design style.
5. Technology and modern tools
Although A Type Primer focuses on the basics of typography, the book also covers integration with modern digital typography tools.Kane discusses how to use a variety of software and techniques to achieve professional typographic results, emphasizing the shift from traditional print typography to digital design.
Overall Rating.
With its clear language and rich illustrations, A Type Primer is a classic introduction to learning typography. It not only teaches the basic principles of typography, but also helps readers apply the theory to real-world projects through examples and exercises, making it a comprehensive guide that combines both theory and practice.
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