18/4/2025 - 28/7/2025 / Week 1 - Week 14
Cai Zihan / 0378043
Advanced Typography / Bachelor of Design in Creative Media / Taylor's University
Task 4:Final Compilation & Relfection
TABLE OF CONTENT
INSTRUCTIONS
TASK 1 / EXERCISES
EXERCISE 1 / TYPOGRAPHIC SYSTEM
EXERCISE 2 / TYPE & PLAY
TASK 2 / KEY ARTWORK AND COLLATERAL
2A / KEY ARTWORK
2B / COLLATERAL
TASK 3 / TYPE EXPRESSION AND APPLICATION
REFLECTION
INSTRUCTIONS
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TASK 1 / EXERCISES
18/4/2025-15/5/2025（Week 1-Week 4）
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| Fig 1.1 Axial System Final，Week2 |
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| Fig 1.2 Radial System Final，Week 2 |
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Fig 1.3 Dilatation System Final,Week 2 | Fig 1.4 Random System Final,Week 2
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Fig 1.5 Grid System Final，Week 2
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Fig 1.6 Transitional System Final，Week 2
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Fig 1.7 Modular System Final,Week 2
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| Fig 1.8 Modular System Final,Week 2 |
Fig 1.9 Typographic System Final (JPEG), Week 2
Fig 1.9.2 Typographic System Final (Grid / Baseline), Week 2
Exercise 2—Type & Play
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| Fig 2.1 Image and Extraction, Week 3 (8/05/2025) |
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Fig 2.2 Overall Process, Week 3 (8/05/2025)
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Fig 2.3 Exercise 2 Part 1 PDF Compilation, Week 3 (8/05/2025)
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| Fig 2.4 Finalized Poster, Week 4 (13/05/2025) |
Fig 2.5 Finalized Poster (PDF), Week 4 (15/05/2025)
TASK 2 / Key Artwork and Collateral
15/05/2025 – 12/06/2025 (Week 04 — Week 08)
2A—Key Artwork
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Fig 3.1 Black wordmark on white background, Week 7 (10/06/2025)
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Fig 3.2 White wordmark on black background, Week 7 (10/06/2025)
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Fig 3.3 Colour Palette, Week 7 (10/06/2025)
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Fig 3.4 Wordmark in actual colours on lightest shade of colour palette,Week 7（10/06/2025
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Fig 3.5 Wordmark in lightest shade of colour palette on darkest shade of colour palette, Week 7(10/06/2025)
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| Fig 3.6 Key Artwork Animation, Week 7 (10/06/2025) |
Fig 3.7 Task 2A PDF Compilation, Week 7 (10/06/2025)
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Fig 4.7 Collateral 1, Week 7 (10/06/2025)
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Fig 4.7 Collateral 2, Week 7 (10/06/2025)
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Fig 4.7 Collateral 3, Week 7 (10/06/2025)
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Fig 4.8 Instagram Feed Design Layout, Week 7 (10/06/2025)
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Fig 4.9 2 Screenshot of Instagram page, Week 7 (10/06/2025)
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Fig 4.6 Task 2B PDF Compilation, Week 7 (4/06/2024)
TASK 3 / Type Expression and Application
12/06/2025 — 23/07/2025 (Week 08 — Week 14)
Finalized Letterforms
Fig 5.1 Finalized Letterforms (PDF), Week 13
Font Presentations
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Fig 5.2 Font Presentation 1, Week 13
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| Fig 5.3 Font Presentation 2, Week 13 |
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| Fig 5.4 Font Presentation 3, Week 13 |
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Fig 5.5 Font Presentation 4, Week 13
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Fig 5.6 Font Presentation 5, Week 13
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Font Applications
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| Fig 5.7 Font Application, Week 13 |
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Fig 5.8 Font Application, Week 13
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| Fig 5.9 Font Application, Week 13 |
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Fig 5.10 Font Application, Week 13
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Fig 5.11 Font Application, Week 13
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Fig 5.12 Task 3 PDF Compilation, Week 13
HONOR Competition
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| Fig 6.1 HONOR Competition，Week 14 |
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Fig 6.2 Overall design，Week 14 |
Reflection
Experience
In this module, I gained valuable experience that not only significantly improved my technical design skills but also deepened my overall understanding of the design process. Despite encountering technical challenges and time constraints at different stages, these obstacles prompted me to think more critically and enhance my problem-solving abilities.
Observation
Through continuous practice and reflection, I gained a deeper understanding of how elements such as visual hierarchy, white space, and font selection influence the overall design effect. From initial concept to final presentation, I learned to observe my work from multiple angles and identify areas for improvement with a clearer perspective.
Discovery
Throughout the project, I explored and applied various design tools, including Photoshop, Illustrator, and FontForge. I also expanded my knowledge through independent research and tutorials. These experiences not only improved my technical skills but also deepened my understanding of the strengths and ideal application scenarios of each software in different design contexts.
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